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JEFFERSON STATE

BRAND REFRESH / ENROLLMENT CAMPAIGN

Jefferson State Community College wanted to elevate their brand while working to enhance their enrollment campaign. Their message was straightforward yet powerful: transforming lives through education. Unable to compete with surrounding colleges' large campuses and prized sports programs, this campaign shifted focus to driven individuals that want more from their education. Offering online classes and flexible scheduling, Jeff State offers education that meets students wherever they may be in life, landing them a job right out of college. 

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The State of Change campaign set a new enrollment record for the college in Fall 2025 with 10,470 students signing up for courses. 

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ADMISSIONS UP BY 23%

A State of Change launched in 2024 and admissions for the year were record breaking for the college. Using geo-targeted media with the right message and positioning, students that were on the fence about continuing their education enrolled.

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AWARDS

2025 AAF Birmingham Silver - Local Television Commercial

COLLABORATORS

Andy Odem - copywriter, director
Six Foot Five - video and production

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