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LUCILLE'S
LOGO / BRAND DESIGN
Lucille's is a one chair salon in the Crestwood North neighborhood of Birmingham, Al. Compared to larger, busier salons, Lucille's offers a more intimate and cozy environment. The branding captures the playful, free spirited and inviting nature of the space through it's imperfect lines a hand-drawn typeface. The organic forms in the lines allude to strands of hair as well as individuals coming together and connecting with each other.
Lucille's also serves as a creative space for the community with monthly pop-ups featuring local vendors.














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