TACO MAC
BRAND REFRESH / MENU DESIGN
Founded in 1989 as a sports bar in Decatur, Georgia, Taco Mac has since expanded into new markets, including Pelham, Alabama. With a new menu launch on the horizon, the brand wanted to strengthen its identity while introducing itself to the community. The goal was to feel neighborhood-friendly while highlighting an expansive beer selection, wall-to-wall TVs, and award-winning wings. Through paid social, in-store posters, and a redesigned menu, Taco Mac established a strong presence in Pelham and built a loyal local following.
Sound on
WHAT'S ON THE MENU?
A wing place called Taco Mac? The name has a long story behind it, so it was added to the menu (and so were tacos).
With half of the menu dedicated to new offerings, the redesign became an opportunity to highlight Taco Mac’s history and reinforce its brand identity as the go-to neighborhood sports bar.
