AOD FEDERAL CREDIT UNION

AOD Federal Credit Union is a cooperative organized for members to pool their savings, lend them to one another, and own the organization where they save, borrow, and obtain related financial services. 

 

The I Belong brand campaign spoke directly to members of the community and raised awareness for individuals looking for a member owned financial institution where their voice mattered. Through print and digital media AOD grew it's members and strengthened it's identity reinforcing their vision statement of quality member service. The art direction from the campaign carried over into other promotions and internal brand collateral, elevating previous marketing efforts.